Sweetcatch Poke
Hey New Yorkers, we love you, but try chillin out a bit? Let us introduce you to Sweetcatch Poke. Sweetcatch is the only poke brand to serve true Hawaiian style poke. That’s pretty rad. We naturally leaned into those chill surfer Hawaiian vibes, embracing the love-able and laid back nature of the surf culture. We chose to use a mixed media approach balanced with custom typography. This is a consistent touchpoint throughout the store design, menu, social media and marketing strategy. Keep it Wavy, Baby!
Branding/Identity Packaging Copy Writing Web design
“The essence of Hawaii is captured in every detail of Sweetcatch’s branding. Even the poke bowl stickers are scratch n’ sniff to take you to Hawaii in one single breath. “
A comfortable
Surf-shack
We were Inspired by David Carson’s vintage surf magazines full of experimental layouts. Custom designs appear throughout the stores on digital menu boards, business cards, printed collateral, web presence and on social media.
Project Credits
Made at Simmer Group
Art direction: Meg Wiseman
Senior Designer: Julie Salzman
Junior Designer: Carmen Tan
Photographer: Jacob Williamson
Public Relations: Juliana Pesavento