All Good Catering

All Good catering is a full service events company, but don’t escargot drizzled in gold, expect a pizza bar and a fresh take on mini hot dogs. All Good is the new kid on the block but their roots have been deeply embedded in hospitality for over 20 years. All Good does it all; they’ve got you covered and offer everything from cheese plates to coat check. The coolest part of All Good is their staff - the best in the business. Seriously, I have met them and they are! All Good already had that NYC smoothness, so I wanted to create a brand that would complement that cool kid vibe through handsome deep navy, simple illustrations and NYC old school inspired typography.

Branding/Identity Packaging Copy Writing Web Design

Don’t worry, it’s all good

Taglines reflect that feeling of being taken care of. It was important to talk directly to the clientele, just like how your waiter or waitress would talk to you on a sunny summer Friday when you wanted a Spritz but accidentally ordered a margarita. Don’t worry about it we got you! The taglines are meant to make you feel at ease when making decisions about what your party is going to eat. Planning a party is hard; we want to make it easy by talking to you in the most relaxed way possible.

Brand Identity Characteristics

Timeless, New York made,
down to earth, laid back, kind people,
and really fu*king good food

Playful Illustrations

Whether you are using your hands to help animate a story, picking up a slice of pizza, or knocking over a glass of wine (which usually happens at an AG party) hands are always part of the bigger story. I wanted to illustrate those party scenes and hand gestures used throughout the branding.